The Digital Ads Agency Built by a Venture-Backed Founder
We've taken everything we've learned managing over $50M in profitable B2B venture-backed ad spend and put it together in a single digital ads agency that only works with B2B venture-backed clients. For VentureRise members only.
Just a Few of the B2B Venture-Backed Firms We've Worked With
A Process Driven Through Experience Scaling B2B VC-Backed Customer Acquisition Campaigns
1. Determine Target CAC
Evaluate the ARPA, Churn, Lifespan, and LTV to assess target payback months, target LTV:CAC ratio, and target CAC
2. Install Tracking Properly
Set up a third-party ads tracking platform like Cometly to ensure attribution is accurate across multiple ad networks
3. Launch the Campaigns
Create your ABM lead list and then launch static and video ads across Meta, Google, LinkedIn, Bing, and Adroll -- tracking CPL and CAC by network and by ad type, including retargeting, matched audience, lookalike, paid search, and sponsored posts.
4. Optimize and Scale
Optimize each step of the sales and marketing funnel to maximize the conversion rate of visitor to lead, lead to qualified lead, and qualified lead to closed won.
The "Seal Team 6" for B2B Venture-Backed Ads Setup, Optimization, and Scaling
Lifetime Value & Target CAC Analysis
Calculating lifetime value (LTV) and target customer acquisition cost (CAC) to establish success benchmarks.
Ad Conversion Tracking Setup
Installing Cometly for tracking conversions, including post-click and post-view data, to identify successful ads and campaigns.
Sales Performance Review
Evaluating overall sales performance to gauge the lift provided by advertising efforts.
Ad Account Setup & Integration
Setting up ad accounts across multiple platforms and coordinating with the client’s team for pixel installation and billing setup.
Channel Testing & Analysis
Testing various advertising channels to identify and report on Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
Lead Generation Scaling
Scaling lead generation across multiple channels and techniques, including retargeting, lookalikes, paid search, and more
Ad Spend & Optimization Recommendations
Recommending optimal ad spend per channel and making weekly optimizations to ensure cost-effective advertising.
Ongoing Reporting & Management
Providing weekly reports on CPL and CAC, with direct oversight to align efforts with the Venture-Backed Growth System.
Testimonials From Our Clients
Don't just take our word for it...
Steve Benson
CEO, Badger
Our team
A team of experts, building the #1 venture-backed growth community and helping you scale and exit your company
Company builder, community builder, tech entrepreneur, Harvard MBA, and dad to a growing boy. Lives with his family in Austin. CEO Coach and trusted advisor to B2B venture-backed firms like Instantly, Tatango, Clearstream, RNL, RXNT, Noteefy, Sojern Seamless, and many more. The top advisor for helping you sell your venture-backed company for $100M to 1B+.
Digital ads expert extraordinaire, B2B growth expert, and dad to a growing boy. Lives with his family in St. Pete, Florida.
B2B sales expert and dad to two daughters. Lives with his family in Durban, South Africa.
Former investment banker, tech leader, and angel investor. Helped Marqueta and Adyen scale from Series B to IPO. Based in San Francisco.